A must-read for indie authors! 😉

If you put “editorial reviews” into a search engine, you’ll find lots of articles on what editorial book reviews are and where you can find them. Some of the articles might suggest that you could look at lists of reviewers or bloggers and pitch your book to them for a review, and you might be thinking, “Great! I can get what I need for my book’s advertising for free!” Right?

Well…not exactly.

via Why Just Anyone Can’t Write an Editorial Review