It’s not paranoia and it’s not (just) Big Brother. Websites and advertisers do use our devices against us, and usually, through hazy terms of use and tech-speak, with our permission!
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We’ve all heard about how websites and advertising networks try to gather as much information as possible about people so they may launch successful marketing campaigns. From gathering cookies, spying on personal information and browsing habits of online users, to actual entities specialized in providing such data to interested third parties. Many stories have been unraveled to the public throughout the past decade, and multiple lawsuits were issued to mend the situation and update the Terms of Use in order to protect the privacy of users.
With all that being said, advertisers still seem to haunt us all! Not until recently, some people began to suspect that their smartphones are in fact listening to them, according to some really weird… coincidences. Let’s call them that for now!
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Everybody’s spying on everybody today. Paranoia is justifiable.
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