Book promotion services provide a wide range of services to authors including promotional tours for cover reveals, new releases, and blog tours. Many also offer publishing support features for indie authors like manuscript editing, book formatting, cover design, and book reviews. These are invaluable services to any author which may not necessarily sell books, but go a long way in garnering name recognition for an author and help build the author platform.

When it works.

Recently, a group of authors shared their most recent experiences with promotion services. The emails went from humorous to frustrated to angry quick, fast, and in a hurry.

Not all their complaints were the fault of promotions services. Authors have to be held accountable also.

I’ve been on all sides of promotions—as a blogger, a service provider, and an author and last week, I posted five things for promotion services to remember—this week, it’s…